Web3 travel platform Travala is expanding cryptocurrency-based hotel bookings through a new partnership with Trivago, a global accommodation metasearch engine.
Juan Otero, co-founder and CEO of Travala, said the partnership reflects a broader industry trend of travel companies considering alternative payment methods.
“With the ongoing widespread adoption of crypto, it’ll only take one major player to integrate crypto payments into their travel platform for everyone else to follow suit,” he added.
Nasdaq-listed Trivago operates in more than 190 countries and lists over five million hotels worldwide. The new partnership will introduce crypto to the platform’s over three million unique monthly users.
Travelers can earn BTC, AVA rewards for crypto bookings
Cryptocurrency-based bookings for Travala’s properties via Trivago will also be rewarded with additional cryptocurrencies like BTC or Travala’s Ava (AVA) loyalty tokens.
Travala launched a Bitcoin and AVA treasury reserve plan on Dec. 11, 2024, after the crypto-focused travel platform surpassed $100 million in gross annual revenue, CoinBerg reported.
“On top of this, Travala has an integrated crypto-based loyalty program that offers crypto rewards instead of traditional loyalty points.”
Related: RWAs rise to $17B all-time high, as Bitcoin falls below $100K
Industry experts have been calling for blockchain applications with real-world use cases to bolster cryptocurrency adoption.
Onboarding the next 500 million users will require simple apps with “actual usability,” like Telegram Mini Apps, which could be a “Trojan Horse” for mass adoption, according to Justin Hyun, the director of investments at The Open Network Foundation.
Magazine: Help! My parents are addicted to Pi Network crypto tapper
